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By now we have all seen the recent news that National Trading Standards (NTS) has withdrawn its Material Information guidance — a move some have described as a backward step for the property sector. The guidance, originally introduced in late 2023, aimed to help sales and lettings agents stay compliant with the Unfair Trading Regulations 2008 by standardising the information presented to consumers.

Why we're committed to raising the bar in property marketing standards

At Fourwalls, we understand why this decision may raise a few eyebrows. After all, the guidance was created to bring clarity and consistency to property listings, helping buyers and renters make more informed decisions. It was a step toward greater transparency — something we strongly support.

The withdrawal comes as a result of the new Digital Markets, Competition and Consumers Act 2024, which now supersedes the earlier legislation. While this change in direction might feel unsettling, especially without immediate replacement guidance, we want to reassure our clients that Fourwalls remains fully committed to delivering accurate, high-quality property information across all our marketing and creative solutions. Testament to this is the fact that Fourwalls was selected to join the working group for creating the RICS 7th edition Code of Measuring Practice. It seems our obsession over the detail is known in the industry!

Whether it’s detailed floorplans, EPCs, compelling photography, or well-crafted written brochure descriptions, we will continue to collaborate with our clients to ensure that any data we provide is accurate to the best of our knowledge, but also professionally presented to the highest standards. Whilst the responsibility naturally lies with agents to provide and confirm certain data, we will always strive to deliver as much information as possible, to reduce the burden on our clients. And it’s this partnership and trust that is key to our relationships.

Our team keeps a close eye on regulatory changes and we’ll continue to keep you informed as new legislation and industry best practices evolve.

As Sheila Kumar, Chief Executive of the Council for Licensed Conveyancers, rightly said: “Until such time as the CMA or a future regulator of estate agents issues rules or guidance, we hope that the sector will continue its progress so far in adopting the approach set by NTS.” We couldn’t agree more — and that’s exactly the level of service we aim to provide, regardless of regulatory shifts.

So while the headlines might suggest uncertainty, you can rest assured that if anything we will be raising the bar not dropping it, so that your marketing remains consistent and clear — just as your clients also expect it to be.

Raise your property marketing standards

Get in touch with us today.

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